ESH Group Join The Force

The deal will see the team kit adorned with the recognisable Esh Group logo when they step onto BBL courts up and down the land for their rookie BBL campaign. The deal also includes a partnership between both organisation’s well established and successful community programmes.

Leeds Force Commercial Director Mark Mills sees this partnership as an important part of the club’s long term future, saying “It is great to have a well-respected organisation such Esh Group on board for our inaugural BBL season. It was vital that we found a partner that understood and embraced both the professional BBL team as well as our aspirations in the community. I expect this relationship to go from strength to strength as both organisations strive for excellence in the future”

In Esh Group, Leeds Force are getting a partner that is no stranger to basketball in the UK. They are the current title partners of the most successful franchise in BBL history, the Esh Group Eagles Newcastle. Brian Manning, chief executive of Esh Group said:

“We jumped at the opportunity to partner with Leeds Force. They share our commitment to supporting the local community and an ambition to grow participation in the sport.

“Esh Group has been involved in basketball in the North East over the last six years, starting with wheelchair basketball and backing the Newcastle Eagles Foundation work in the communities. We have been hooked on it ever since. The move to assist Leeds Force is an obvious one given our expanding construction workload across Yorkshire and Humberside.”

Leeds Force’s Director of Basketball, Matt Newby, is looking forward to working with Esh Group saying “The new partnership with the Esh group gives us a pedigree sponsor with a genuine interest in developing the game of basketball in this country. Furthermore their community interests align directly with the mission and aspirations of own foundation. I feel that over time the broader impact of this exciting connection will be witnessed both on the floor in the BBL and within the communities of Leeds and West Yorkshire that we are working in.”

Leeds Force have been making huge strides both on and off the court in the off season, with more player and partner announcements due in the following days.

The buzz around the city is now growing as Leeds prepares for its first ever BBL season with the first home game on Friday 3rd October at the Sports Arena on the Headingley Campus of Leeds Met University, when they take on Glasgow Rocks.

Season tickets are on sale with access to every home game for Leeds Force costing just £120 for adults, £60 concessions and £200 for a family of four. That is up to a 65% discount off the ticket prices on the door. Season tickets are available through the official club website www.leedsforce.co.uk

Story – Leeds Force / BBL